16 years ago, I founded a company that enabled customers to produce, manage and distribute podcasts. 

Fast forward to 2018: Podcasts have exploded. So has the Salesforce ecosystem, business app development and SaaS as an industry. I guess I’ve always hitched my wagon to the right stars.

My job connects me with some of the brightest minds in the industry, who are fully immersed in driving revenue through these evolving channels, and I realized their stories needed to be heard. We work with trailblazers and leaders in the SaaS industry — companies owning their markets. How does that happen, and what can others learn from their strategies? 

And in conducting research for our 2018 State of AppExchange Partners report, we understood that it wasn’t just our customers who had a story. Within that report, some of the most successful Salesforce partners provided advice on how their success happens.

So, I went out to the garage to fire up some of the old equipment, reached out to some of my most interesting connections in the SaaS landscape, and started recording interviews about how they get the most out of the ecosystem.

Enter the AppChat, which builds on findings from our report and experiences with our customers, while exploring what success in the SaaS ecosystem looks like.

The report shares those stories and strategies as a collective market. The AppChat features thought leaders and executives telling the story of their own journeys.

Here’s what to expect: conversations about challenges, and overcoming them, featuring some of the most interesting minds in SaaS. Many will be at companies similar to yours; many will have been at that stage before, tracing how growth happened.

There are so many interesting stories in SaaS, and myriad ways to succeed. The AppChat is where you can hear these stories from the source — and maybe get the tip that fuels your next big win.

Content is always free, and we’ll share it in the Decoder as new episodes are released. You’ll be able to listen and subscribe through some of your favorite platforms, like iTunes.

So what’s next? If you’d like to be notified when we launch the AppChat, enter your email address below and you’ll be among the first to know.

SUBSCRIBE TO APPCHAT UPDATES

Have an idea for a topic or guest to feature? Let us know at [email protected]

I’ll sign off with an internal mantra that represents how I feel about growth, and the hard work and strategy that comes with it:

Don’t make success an accident.

Talk soon.