Feel like you’re missing opportunity in the Salesforce ecosystem or not sure how to get started? Don’t worry, you’re not the only one.

CodeScience has developed 175+ AppExchange projects and met with hundreds of companies in different stages of growth, and most of them share a core challenge: How can they fully leverage Salesforce to maximize revenue?

Whether they’re intimidated by the process of getting started, unsure of the Salesforce team’s roles and motivations, trying to improve user experience to drive app adoption and customer retention, or failing when approaching the sales team, there are many places in the process where mistakes can hold a SaaS organization back.

The A-Team

We pulled together an “A-Team” of panelists who have their fingers on the pulse of AppExchange success to deliver answers and shed insight on best practices.

On Tuesday, October 24 at 11 PST, CodeScience, along with Lighter Capital, will be presenting a webinar called “Spearfishing in the Salesforce Ecosystem – How to Rev Up Your Deal Flow.”

Three experts, with plenty of experience navigating the waters, will be on the panel:

  • Glance Networks CEO Tom Martin
  • MapAnything CPO Tom DiVittorio
  • CodeScience Global Alliances Manager Erin Murray

With decades of collective experience in the ecosystem, you’ll be getting advice straight from thought leaders with proven AppExchange success.

What You’ll Learn

The webinar will cover how to:

  • Define your company’s value proposition for Salesforce
  • Breakthrough the noise and get started in the Salesforce ecosystem
  • Pinpoint your targets within Salesforce and enable them to sell on your behalf
  • Best practices and examples of effective tactics to gain buy-in
  • And much more!

Whether you’re an AppExchange first-timer or have an app live with plenty of Salesforce experience under your belt, there are valuable takeaways from this session. Existing partners will learn how to take their Salesforce relationships to the next level, and companies considering development will get a 360-degree view of a tricky process.

We’ll take questions at the end, but you also can pre-submit anything burning to webinars@lightercapital.com.

If the time slot doesn’t work, we’ll send all registrants the recording to watch at their convenience.

Hope you can make it — the time you invest should pay off in new pipeline.


Register for the webinar here, or contact us if you’d like to talk AppExchange development.