Have your perfect Dreamforce ‘17 schedule all planned out? It’s just a few weeks away, and we’d guess you haven’t yet prepared a full dance card. Dreamforce is a vast universe of parties, presentations, and events, a glut of good stuff. There are hundreds of things you
could
do, but what
should
you do?
But there’s no need to fear. We brought our team together to discuss what seems like a simple question but isn’t easy to answer: How can AppExchange partners make the most of their time attending Dreamforce?
Whether you’re a first-timer or a seasoned vet, read on for our shortlist of everything you’ll want to hit while you’re in town. We break it down by workday happenings and nighttime networking.
All times in PST, local for San Francisco.
During the Day
Amazing Content
AppExchange ISV Keynote: Winning Together in the Salesforce Ecosystem
– Monday, November 6 at 9:00am
Learn about the latest trends and new technology for ISVs, AppExchange Partner Program updates and go-to-market opportunities to grow your business over the next decade on the largest business app marketplace. Featuring an all-star panel of Salesforce executives, plus founders and CEOs at leading partners, you’ll want to take great notes.
Women in Tech: Transforming Tech Teams in the Age of the Always-On Customer – Monday November 6 at 2:00pm
In this panel composed of four women who are thought leaders, the group will share their experiences transforming the role of technology inside their organizations with innovation, and delivering apps that meet the demands of customers who are never far from their phones. Check out video from last year’s session, one of our favorites…I can’t wait to see this!
Trailblazer Lounge Lunch and Learns – November 6-8
Current partners should be at
our Lunch and Learn on Wednesday, but prospective partners should check out The AppExchange Trailblazer Lounge at the Park Central Hotel, your destination to learn more about the AppExchange Partner Program. Attend one or more daily Lunch and Learn sessions with the AppExchange team and partner guest speakers:
- Monday, November 6th –
From Idea to AppExchange
– How to get started with AppExchange and launch your first app. - Tuesday, November 7th –
Salesforce Connector for AppExchange
– How to connect into AppExchange for pre-built apps. - Wednesday, November 8th –
AppExchange Quick Start Program
– How to pass security review and get to market more quickly.
PRO TIP:
The Trailblazer Lounge events don’t require a Dreamforce pass! So if you’re in the area and want to tap into some great advice…it’s likely worthwhile, pass or not.
Sessions We’re Participating In
Of course we had to plug our great people as they share insights with the masses. We have sessions tailored for an
audience that isn’t yet on the AppExchange,
companies with at least one app already live, and
multiple sessions geared toward technical development:
First-timers:
How to Shortcut and Supercharge your AppExchange Build
– Tuesday, November 7 at 2:30pm
Join Brian Walsh, CEO of CodeScience and Scott Voight, CEO and Founder of FullStory as they share how FullStory was able to shrink their AppExchange development down to just 2 months. Learn what you can do to accelerate your go to market timeline. Plus, uncover a few gotchas from the trenches.
Experienced partners:
[Panel] Insights from Leading AppExchange Partners in 2017
– Tuesday, November 7 at 10:30am
CodeScience and Lighter Capital commissioned a report to gather feedback from AppExchange Partners. Join us for a riveting partner panel unveiling key insights, featuring executives from nCino, Optum, and Node that will deliver benchmarks on growth, technology, investments, Salesforce as a channel, and more. Learn how AppExchange Partners like you are leveraging Salesforce and what to look for in the year ahead.
Experienced partners: CodeScience Lunch & Learn: Spearfishing in the Salesforce Ecosystem – How to Rev Up Your Deal Flow– Wednesday, November 8 at Noon
Join Erin Murray, CodeScience’s Global Alliance Manager, for lunch on us and a master session on how to maximize the Salesforce channel. Learn inside tips gained from years of experience and hear success stories. This is a great follow-up to an October 24 webinar presented in partnership with Lighter Capital, or is independently beneficial as a deep dive on engagement and revenue strategies through the AppExchange.
Technical developers:
Introduction To Service Cloud Snap-Ins SDK For Mobile
– Tuesday, November 7 at 8:30am
Service Cloud Snap-ins provide developers with a lightweight SDK that gives users access to powerful Service Cloud features within your native mobile app. Join us as we show developers how they can use the Snap-ins SDK to incorporate a two-way video chat button in a native iOS swift application. We’ll review the required Service Cloud setup, introduce the Salesforce Mobile SDK + Snap-ins SDK, and demonstrate the use case of incorporating SOS into a native iOS application.
Technical developers:
Introduction To Einstein Analytics SDK with Lightning
– Wednesday, November 8 at Noon
Join us to learn how to leverage the Einstein Analytics SDK to build events that communicate between Lightning Components, Apex, and Einstein Analytics dashboard components. We’ll demonstrate how a custom Lightning Component can use events to communicate with an Einstein Analytics component. We’ll also cover examples of how to use Apex methods from an Einstein Analytics namespace to execute SAQL. Using a sales forecasting dashboard, we’ll demonstrate interactivity between Lightning Components and Einstein Analytics Dashboards.
I’ve seen the prep materials for all of these sessions, and if you choose the one(s) best suited for you, I guarantee you’ll find them worth your while. You can see all of our sessions
here.
Startup Valley
Stop by Moscone West to chat with 27+ Salesforce Incubator and Salesforce Ventures startups that are innovating in the Salesforce ecosystem. In addition to demos, there should be a lot of thought leadership related to app intelligence/user experience and how to 10x business growth. We’ve
graduated from this incubator program
and can assure you — you’ll want to pick their brains.
Braindate at Dreamforce
Braindating is a matchmaking platform designed to help you meet with and learn from talented Dreamforce ‘17 conference-goers. Visit the matchmaking platform ahead of time to register. Then, check out the focus areas that interest you, see the roster of talented people available for a conversation at the conference, and find a time to talk.
At Night
AppExchange Partner Happy Hour before Dreamfest
– Tuesday, November 7 at 5:30pm
Join the AppExchange team and ISV partners at Cockscomb for an executive happy hour on Tuesday, November 7th. Enjoy savory bites and specialty cocktails that pay homage to San Francisco while networking with other entrepreneurs and leaders. Free to join, but space is limited, so make sure to
RSVP here.
Party at the CodeScience Star Bar
– Wednesday, November 8 at 6:00pm
We’re going all out in an effort to make this the most unforgettable part of your Dreamforce experience…and let’s just say you won’t wanna miss this. Celebrate the best of moments of Dreamforce with cocktails amongst the stars. Join your fellow luminaries for savory bites, endless libations, and networking that simply can’t be beat. We won’t have room for walk-ins, so if you want to party with us
request an invite here.
Dreamforce’s AppBash –
Wednesday, November 8 at 9:00pm
This is the perfect follow-up to the Star Bar, as you can network into the wee hours at the Dreamforce AppBash. One of the signature parties every year, the format has changed for 2017 to be more exclusive and intimate. Attendance will be by invitation only, capping at 1,000 AppExchange Partners. CodeScience is excited to be a sponsor of the AppBash this year. We have passes to get you on the list, so
let us know if you’d like to be our guest.
Final Thoughts
We’re a bit biased, but if you find time to
stop by the CodeScience booth in the Partner Lodge located in the Park Central Hotel, we’ve been hard at work on developing a State of AppExchange Partners report. After having surveyed hundreds of C-level execs and decision-makers about how they leverage the AppExchange, we’ve found some real insights that are worth sharing, and may be able to help you on your vision for that feature or upgrade that takes your app to the next level. Plan to visit us in our hospitality lounge above the crowds.
Schedule time on our Dreamforce calendar to meet with our team.
Hope to cross paths with you at one or more of these great events!
