It’s just days away, the must-attend developer conference of the year. TrailheaDX is “the developer conference for everyone who is building on and customizing Salesforce – including admins, developers and partners,” and it takes place in San Francisco on June 28-29, 2017. This is the event to hear first-hand announcements into the next wave of Salesforce innovation. For those who look to the AppExchange as a way to build their business, here’s our top 5, can’t-miss highlights.

1. Take Advantage of the AppExchange Den

The AppExchange team is ready to welcome you at the AppExchange Den, doubling down on the opportunities springing from last month’s launch of the new AppExchange Partner Program. There’s never been a better time for developers and entrepreneurs to create apps for the Salesforce ecosystem – especially when you could launch in time for Dreamforce ’17. The AppExchange Den is your homebase to learn how to build and grow faster with Salesforce.

While TrailheaDX features 180+ sessions led by Salesforce engineers and product experts, the AppExchange team put together 16+ special AppExchange focused sessions including:

  • AppExchange Renaissance: Build an App, Build a Business
  • Getting to Product/Market Fit
  • Discover the Type of Apps You Can Build for the AppExchange
  • Top 3 Tips for Designing Your AppExchange App
  • How to Set Up Checkout to Sell Your AppExchange App
  • Making Highly Customized Visualforce Apps Lightning Ready
  • Getting Started Building Wave Analytics Cloud Apps for the AppExchange
  • AI for the Enterprise: Use Cases from the Salesforce Incubator
  • Building Lightning Components: Deep Dive
  • Guardians of the AppExchange: ISV Roadmap
  • And many more…

Seize the opportunity to sign up for 30-minute 1:1 assessments with:

  • The AppExchange technical team to discuss any platform-related questions or challenges.
  • Partner experts to discuss any partnership or AppExchange goals and needs.

2. Catch CodeScience CEO Brian Walsh talking about the State of IT 2017

In Salesforce’s 2017 State of IT study, 75% of 2200+ IT leaders said they were in the midst of the biggest historical shift in the role of IT. Join Ayka Agayeva, IT Operations Lead at Google, Yousuf Khan, CIO at Pure Storage, and Brian Walsh, CEO at CodeScience in this session to gain insights on what the study finding mean to these leaders and how they see the world of IT and application development transforming. Learn what these organizations are doing differently to deliver fast on key trends around AI, IoT, conversational interfaces and more.

  • When: Thursday, June 29, 2017 at 9:15am
  • Room: Breakout Room 4
  • Theme: Emerging Topics
  • Role: Developer, Executive
  • Product: Platform

3. Visit the Startup Valley, Home of the Salesforce Incubator

As a Salesforce Incubator graduate, we know firsthand about the incredible value a business can gain from this program. Startup Valley at TrailheaDX will highlight the 13 startups who joined the Salesforce Incubator on May 1st for a five-month program to build the next generation of apps on the Salesforce Platform. These companies are leveraging both the power of Einstein and the Salesforce AppExchange to make their apps more intelligent and grow their businesses. They will demo their products, talk about their AI projects and how they work with us. Your startup could be in the next group!

4. Make Your Vote Count at Demo Jam

On June 28th at noon sharp, get ready for an epic, action-packed Demo Jam where five partners will have just three minutes to showcase the best of their AppExchange developer app! After each team shows off their real-time demo the winner is chosen by you, the audience. This will be a fast-paced, highly-anticipated match for developers, by developers.

5. Network with the Best of the Best

It almost goes without saying that the networking will be off the charts at TrailheaDX. Not only will you have the chance to connect with the people that are taking Salesforce innovation to the next level, your next business or job opportunity could come from someone you meet there on the conference floor.

Final Thoughts

TrailheaDX is sure to deliver thought-provoking content, inspire breakthroughs, and help forge meaningful connections. Look for CEO Brian Walsh around the AppExchange Den and say hello!


Need help building your MVP or new feature set before DF17? As the only Salesforce PDO Master, we’ve got your back with our 360° view of the Salesforce ecosystem. We’ll help you navigate to the finish line, fast. Contact us today for a consultation.